I'm not trying to be big-headed, but three people on my friends list who have the skull with blue eyes average about 10 downs with little revives and an average amount of kills, and I normally get 1-3 downs with 10+ revives and a high amount of kills. It makes literally no sense. I really, really doubt it's based on performance, otherwise I would've known.
He just wants views he posted the same vid on TTG. He just tells you all the different categories for the leaderboards that you can look at yourself and then you watch him run in a circle 3 times. So in case you didn't get it you have to look at your leaderboards then run in a circle and you should rank up.