The Apple Event In a Nutshell

Today, September 7, 2016, marks the day of Apple's keynote where they unveiled the iPhone 7 and the 7 Plus, the Apple Watch 2, new EarPods and...
  1. Lulu
    Apple's iPhone keynote today unveiled a lot about their upcoming lineup of products, including the iPhone 7 and its Plus counterpart, a Series 2 Apple Watch, and new EarPods to effectively kill the headphone jack. Here's what you need to know.

    The iPhone 7 line will launch on September 16, starting at $649 for the iPhone 7 and $769 for the iPhone 7 Plus. 32GB storage is now the starting storage model, with 128GB and 256GB versions available as well. The 7 Plus will have an extra hour of battery life when compared to the 6S Plus whereas the 7 will have two more hours. The 7 will have a rear-facing 12MP camera with image stabilization and light sensors to better detect artificial light. A 7MP front-facing camera also has better image stabilization and wider color capturing. The 7 Plus has two 12 MP cameras, one wide angle and the other with telephoto.

    The 7 and 7 Plus have some other notable differences from the previous model:
    • Screen changes including a 25% brighter output, a wide color gamut, and both models will have the now signature 3D Touch.
    • IP67 Protection meaning the iPhone 7 and 7 Plus can be submerged in up to 1 meter of water for 30 minutes.
    • Quicker processing as a result of the upgrade to the A10 fusion chip. The hardware upgrade is seeing a 40% faster processing speed in each core. The A10 fusion chip is a quad-core processor, with two cores dedicated to high-performance cores and two-high efficiency cores to balance out tasks like gaming to simple processes like e-mails.
    • Redesigned Home button that is no longer mechanical.
    • New colors including Jet Black (glossy finish), Black (matte finish), Silver, Gold, and Rose Gold.
    • Better audio from top and bottom stereo speakers that output twice the volume possible with the 6S and 6S Plus.

    On the topic of the 6S and 6S Plus, the storage availability is changing in addition to a price reduction. Only the 32GB and 128GB models will be available for purchase, but the 6S line has received a $100 drop in price.

    The iPhone 7 and 7 Plus have also removed the space for a headphone jack completely. In comes Apple's newest EarPods, a set of ear buds designed to replace the 3.5mm headphone jack and all headphones that use them. The new EarPods will connect to the iPhone 7 and 7 Plus via Lightning adapter, but the phone bundles will also come with a 3.5mm to Lightning adapter.

    The newly unveiled AirPods are a wireless alternative to the EarPods, boasting 5-hour battery life (24-hours with the rechargeable case) and featuring tap inputs. The AirPods will come in a case that recharges them. They will only activate while in one's ear and apparently do not need to be paired. They will connect effortlessly to the 7 and 7 Plus and start at $159. Beats showed off a new line of AirPods to go along with the 7 and 7 Plus reveal: the Solo3, Powerbeats3, and BeatsX.


    Next up is the Apple Watch 2, which includes many innate features that will be useful for any Watch enthusiasts. Here's a list of some changes made to the Apple Watch 2, starting at $369 and releasing at the same time as the iPhone 7:
    • "Swim-proof", water resistant up to 50 meters
    • Built-in GPS
    • Better hardware, including a dual-core processor and a faster GPU
    • 100% brighter display than the original Apple Watch
    • Apps such as Pokémon Go to help spot Pokemon and reach PokéStops. It is tied in to the Watch fitness app. Viewranger will also come with the Watch 2, using the GPS to get directions, find locations, and plan out routes or check a hike, for instance.
    • Activity display

    Apple also noted how massive the demand for apps has been, with 140 billion downloads from the app store. Gaming is the biggest source of those downloads and will likely continue to be, as Shigeru Miyamoto of Nintendo, the creator of Super Mario, shows off a mobile release of Super Mario with mechanics similar to endless runner games like Temple Run.

    On stage at iPhone reveal, Apple's Susan Prescott demoed the newest generation of Apple's take on an office suite, iWork. The iWork suite can be accessed across all Apple devices as well as the web, with real-time collaboration and document creation. The demo showed a live edit of the presentation and edited documents using the iWork suite on-stage, including Pages, Numbers, and Keynote.

    Apple's iPhone event shows a connected future between technology. A phone that can nearly rival console graphical performance, a wrist-bound watch that can be submerged in 50 meters of water, accessories designed for wire-free enthusiasts and those always on the go, and even an office suite of apps with productivity and intuitiveness in mind.

    No matter what your opinion of Apple might be, they've seen the path they want to take and now they're taking it. Apple is enforcing some minor changes at great reward to their consumers, though, they could stand to lower the price of those AirPods, right?

    The full September 2016 Apple keynote can be found on Apple's website here.

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  1. 711
    The matte black is something else, looks so god damn sexy.

    The price in Aud $1,200 for the 7+ I think I might wait a bit.
  2. TheSevenCrossRoads
    The only reason they removed the headphone jack is so that they can earn more money, as in if your buy the Iphone7 to listen to music you have to buy there blue tooth earphones (Or if smart you would buy another cheap yet good quality blue tooh headset, Earphones) oh yeah! and there blue tooth ear phones are easy to loose, just as an extra **** you love apple.
  3. Zelkaar
  4. Digital HD
    For the price of those AirPods, I'd be afraid I would lose one or both of them and basically throw that money away. The fact there's not wire at least between them will cause a lot of people to easily lose them.
      Skepta, Harrrry and Feyfolken like this.
  5. AlienFreek01
    Sheesh. Its like they are trying to make you waste money
  6. Harry
    They've certainly come out with some impressive products this year, I'm very impressed with the new storage capabilities. The 'Jet Black' looks incredible also, along with the new camera on the 7 Plus. The latest generation of Apple Watches are also very nice, I would of been interested in one of those if I hadn't made the switch to Android earlier in the year. On topic of this all, I think that I still prefer my Samsung Galaxy S7 Edge, it still feels like it holds an advantage over the latest iPhones.

    Overall though, this has been a very good keynote on behalf of Apple. So, hat's off to them.
  7. Hertz
    I'm debating whether to get a 6s or the 7
  8. PSGAndr3w
    So it's either this, or my first car.
    I'll stick with the car thanks, it'll last me more than a year!
      Adam88 2nd and denz like this.
  9. denz
    "A phone that can nearly rival console graphical performance." Top Kek.

    Can't use headphones whilst phone is charging. Even more Top Kek.
      Dead, Destiny, Salus and 2 others like this.
  10. MatthewH
    I'm debating on if I want to get the 7, or 6 now. 6 is getting a price drop...but the 7!