Sony President “Super Happy” with No Man’s Sky sales; Criticizes PR

Sony's president is mildly unhappy with No Man's Sky's pre-release PR, but is perfectly happy with the sales figures. And since there's a...
  1. Dito
    NMS Sony PR Header copy.jpg

    Sony President Shuhei Yoshida says he “really enjoyed” playing No Man’s Sky, but had some mildly strong words for the developers’ PR strategy. Discussing Hello Games’ lead developer and PR frontman Sean Murray with Eurogamer, Yoshida stated:

    "I understand some of the criticisms [he] is getting, because he sounded like he was promising more features in the game from day one.

    "It wasn't a great PR strategy, because he didn't have a PR person helping him, and in the end he is an indie developer. But he says their plan is to continue to develop No Man's Sky features and such, and I'm looking forward to continuing to play the game.”

    Prior to the game’s release, Sean Murray was active on Twitter, regularly posting updates and silly photos of the development team. Since August 18, nine days after the game’s release, he’s been silent. His last tweet reads:

    “We’re totally focused on customer support right now. Then we’ll move onto improving and adding features to the game.”

    When a game’s lead developer (and public face) goes silent for nearly a month, that’s not good public relations. Sure, Hello Games is a small team, but Murray had plenty of time during development to tweet and interact with fans - potential customers. But now those potential customers have become actual customers, and a sizeable number of them are unhappy.

    Yoshida doesn’t think No Man’s Sky mediocre reception and customer dissatisfaction has hurt Sony’s reputation. But he was happy with the sales numbers.

    "I am super happy with the game actually, and I'm amazed with the sales the game has gotten, so I'm not the right person to judge if it has 'harmed' the PlayStation brand. I personally don't think so."

    One of the things Sony has gotten a bad reputation for is its digital purchase refund policy, which is basically “there isn’t one”. Once a game is downloaded to a console, the refund policy ceases to exist.

    At the end of August – the same month No Man’s Sky launched – a rumor surfaced that major digital sellers like Sony, Amazon, and Steam were offering refunds on No Man’s Sky, regardless of the amount of time played. Many remorseful buyers – myself included – jumped online and tried to get a refund.

    The argument was fairly simple: players didn’t get the game they were shown in the pre-release promotional materials, including videos on the Playstation Store itself. However, company responses, particularly those from Sony, were consistent in their denial. Once a purchased game had been downloaded and played, no refunds would be granted. Period, full stop. No refunds. No special exemption for No Man’s Sky. The rumor was just a rumor.

    It’s nice to hear that Shuhei Yoshida is happy with the sales figures. At least from his brief remarks, he doesn’t seem concerned with unhappy customers. Some criticism of Hello Games’ PR strategy doesn’t quite cut it in this circumstance. A lot of what was shown in pre-release videos for No Man’s Sky simply doesn’t exist in the current product. A refund should have been offered, along with an apology.

    It doesn’t seem that either are Sony company policy.

    (Source: Eurogamer)

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    Dito has written two crime novels, an ungodly number of technical documents, and even an original Wikipedia entry. He lives in Chicago, where they know how to properly do pizza, hot dogs, and electric blues. Besides gaming, his hobbies include graphic design, making electronic music, and collecting cables.
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  1. AcidDreams
    It wasn't a rumor though? Did you actually research your **** before you typed it lol? A majority of people got a refund not only from retailers but also sony.
    1. SentryOG
      "few people got refunds" fixed.
  2. NumberedSalmon
    My skepticism for this game proved so right, gotta love looking at the suckers' previous comments pre-release.
  3. Feyfolken
    It seems like they were in agreement that this is how it would go from the beginning. Sony saw how much hype NMS was getting well before its release, even before most of its features were shown. Maybe this is why Sean wasn't legally allowed to talk about certain things (or so he said)? Hard to say, but it's clear that they knew what the reception was going to be like after the game released, hence Sean's silence and Sony's obliviousness.
  4. FrazzleFrazer
    "he didn't have a PR person helping him" If you need a PR person to tell you not to lie about what is in your game, you shouldn't be allowed out in public.

    As per, Sony only cares about sales instead of their customers.
  5. sknight08
    I feel like No Man's Sky is Evolve Reloaded. Except no one will admit that it was a disaster until their pockets are lined to the fullest.
  6. Planetmaster
    I couldn't give a ****, I torrented the game anyway. Still uninstalled it as I don't think they will recover from this disaster.
  7. XboxRainbowMods
    f*** No man's Sky, f*** it's developers, and f*** Sony for not stepping up to the plate and spanking that indie developer's *** for all the lies and BS. "oh he didn't have a PR rep" booo huu booo huu wax this over so everyone forgets.... no f*** you SONY! No public apology either? Eat a nice big bag of....

    To the author of this article, thank you for seeing the truth! It's truly false advertising.. if No Man's Sky was anything other than a video game.... a car.... a house... a damn cup of coffee... people would be suing the crap out of them.
  8. PSGAndr3w
    Let's just Hello Games can stop this from becoming the next Destiny, and get some features out ASAP. No Man's Sky was one of the main reasons I was buying a PC, and I'm not angry at all, just disappointed.
    1. KilluminatiStyle
      You should be furious if you were activly following development. Sean and his group promised a slew of content that just is not there. To this day, the videos mentioned in the article are still up, and still misleading would be purchasers. They should, at the very least, pull the videos that falsely represent the game and start an active line of communication with those that have purchased the game to help curb the negative feedback. As the article mentions, not a peep since launch. This should have consumers concerned and Sony should be assisting with damage control.
      Salus and SentryOG like this.
    2. XboxRainbowMods
      Then if No Man's Sky was the main reason for you buying a PC, I feel real bad for you. Because the game was a colossal train wreck. If you ended up getting your PC... check out Star Citizen to fill that nitch or Empyrion Galactic Survival. At least with those games, as advertised! No lies.
    3. PSGAndr3w
      I was following development, and like most I was excited for the game, but I've learned that getting mad at stuff like this does nothing but give you wrinkles. All you can do is hope that they do something about it. And I've been playing Star Citizen, great game!
  9. televisedfool
    Great to hear the game met or exceeded sales expectations. :thumbsup:

    It was the best selling game on Playstation as well for the month of August I believe.

    Really looking forward to seeing what the team at Hello Games has in store for future updates.:biggrin:
      TheAtom likes this.
    1. XboxRainbowMods
      Hats off to you Sir for next level sarcasm! lol
    2. NO GOD
      It's not sarcasm. He's truly blinded by anything Sony does.
      EHEBrandon likes this.
    3. XboxRainbowMods
      ah Stockholm syndrome :smile:
      SentryOG likes this.