If you’re South Korean, then you already know all about LG’s curvy phone – the G Flex, but if like me, you reside elsewhere then good news, it is coming! For any of you residing in the UK, “EE” (Everything Everywhere Limited) is showcasing the G Flex in 10 of its stores across the country, so be sure to go and check it out. The phone will be available for purchase in February 2014, but no pricing has been announced.

The G Flex is running Android 4.2.2 Jelly Bean software, it has 2GB of Ram along with a 2.26GHz quad core processor, and you will be looking at a six inch 720p OLED display so the visuals should be very appealing. It is also equipped with a 13 megapixel camera on the back, you can also find the power and volume buttons there, much like the LG G2. Obviously one of the main selling points of this phone is the fact that it’s “bendy”. This prospect has the potential to be very interesting and useful, but the jury is still out on it. This phone unlike the Samsung round, bends vertically, which is quite aesthetically pleasing.

The phone also has a “self-healing” rear cover and is thought to be able to prevent scratches and marks from occurring. This feature is quite attractive to most users because it’s useful and innovative, but we’ll have to see if it works out that way.

The stores that will be showcasing the G Flex from Friday are; the Westfield Shopping Centres in London's Stratford and White City, Oxford Street, the Bluewater Shopping Centre in Kent, Clumber Street in Nottingham, the Trafford Centre in Manchester, Western Road in Brighton, Lions Yard in Cambridge, the Merryhill Centre in Merry Hill, and the Meadowhall Centre in Sheffield. These are the ten most popular of the company’s retail outlets.

What are your thoughts on this phone? Do you think the curve serves any real purpose? Personally I could do without it, although I do see the appeal and I think LG are being quite clever here. Will you be picking one of these phones up for yourself? Will you be attending the showcase?