EA just announced that former Ubisoft Studio Head Jade Raymond has joined their company. She will be in charge of building up a new studio in Montreal and overseeing Visceral Studios in California. According to a blog post on their official site, the new studio, named Motive, will be a "creative-driven team, incubating entirely new IP and taking on some amazing projects."

Raymond is no newcomer to the industry, before leaving Ubisoft in October 2014 to "pursue new opportunities", she spent a decade working on some of their most successful titles such as Assassin's Creed and Assassin's Creed 2.

Motive's first project will be to work on former Naughty Dog employee Amy Hennig's new Star Wars game:

"I'm thrilled that the first big project that we will work on in Montreal will have Amy as Creative Director. An opportunity to work with her and the Visceral team, and to play in the Star Wars universe, is once-in-a-lifetime stuff."

Source: EA