This is nothing new. A while back, EA made plans to abolish their Online Pass program.
Today, a representative from EA confirmed that the company is phasing out its existing Online Passes beginning with some online passes now available for download at no extra cost, "and what players can expect in the weeks to come."
They have provided Polygon with the following statement which details how the process will proceed.
Army of TWO The Devil’s Cartel ONLINE PASS (PAID)
NCAA Football 12 Online Pass
Dead Space 3, Battlefield 3, Need for Speed Hot Pursuit, and Mass Effect 3 Online pass are now available for free via individual game's menu
1st batch of games now offering free online passes
- Alice: Madness Returns - American McGee's Alice (full original Alice; requires disc; achievements)
- Mass Effect 2 - Cerberus Network (extra quests, character (Zaeed)
- Skate 3 -Skate Share Pack (required for online for achievements, includes "share pack")
- Battlefield Bad Co. 2 - Bad Company 2 VIP (grants access to 7 map packs)
- Dragon Age Origins - The Stone Prisoner (extra quests and character; achievements)
- Kingdom of Almalur - Reckoning Online Pass (extra quests)
- Dragon Age 2 - The Black Emporium (extra quests and bonus items; achievements )
- Shift 2 Unleashed - Online Pass
- Bulletstorm - Online Pass
- Medal of Honor - Online Pass