Online Passes – the controversial attempt by many publishers to encourage new game sales by locking online content for used copies has become engrained in gaming culture over the last several years. But according to a report on VentureBeat, one major company is doing away with them.
Electronic Arts – the mega-publisher behind a litany of games including Madden, FIFA, Battlefield, Dead Space, Mass Effect and more – will be “discontinuing” its Online Pass initiative. In a statement provided to VentureBeat, EA’s John Reseburg said that “none of our new EA titles will include that feature.”