Content creators that produce sponsored content for EA will be required by the company to conform to new transparency rules from here on out.
According to a blog post on EA’s German site, as unearthed by NeoGAF member w3bba and reported at Gamasutra, EA will contractually require content creators to disclose the nature of their working relationship using the hashtag "#advertisement" or the watermark shown below. The "supported by" watermark must be used on any content produced with indirect EA support, such as through the provision of review copies, press passes, or any other help that doesn't directly influence the nature of the content.
This is presumably a move from the Battlefield 1 and Titanfall 2 publisher to avoid a fate similar to that which befell Warner Bros. Interactive Entertainment and YouTube personality PewDiePie back in July. The United States government and the Federal Trade Commission proposed a settlement with Warner Bros. as punishment for a failure to properly disclose sponsorship in advertorial content. PewDiePie’s video alone racked up 3.7 million views.
In other EA Games news, the publisher has recently teased plans to bring a "big" game to the Nintendo Switch.