Microsoft today decided to beat it's chest and shout from the rooftops about how they have doubled Xbox 360 sales in the UK over the past two weeks. The official percentage Chart Track is touting for this period is 214%, most definitely caused by the recent price drop in the territory. According to them, it is outselling the PS3 by two-to-one.
Chris Lewis, Vice President of Interactive Entertainment Business EMEA for the company said: “This data shows that the Xbox 360 trajectory continues upwards, and not just in the UK. We’ve seen uplift in all countries in Europe and are confident that even at this rate of growth we can keep retail satisfied with a steady supply of consoles throughout the Christmas season. Our commitment to continuously improving and innovating new content, our new high-profile marketing campaign and the fact that we’re now the best-value next-gen console on the market with an entry-level ERP of £129.99 combine to make Xbox 360 the right blend of gaming and wider experiences at the right price to offer unparalleled entertainment for everyone. And these figures prove it.”
Whether or not the system can carry on these impressive sales remains to be seen, but it keeps that age old mantra alive; people will buy things if they are cheaper.
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360 sales double in the UK
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