To the uninitiated, this screen would give no indication as to what product was being advertised, but Microsoft have chosen the trailer the screen is taken from to be the new 360 advertising campaign. Taking a leaf out of the crazed Sony marketing team's book, responsible for the iconic, but still downright random Life with Playstation campaign, Microsoft have chosen to go down this weird route, with groups of people playing games in the back of other people heads. It's all a bit freaky, although at least the 360 campaign features some actual games in it, such as Lego Batman and Rock Band, using elements of the video download service too.
The advert isn't all that Microsoft plan to do in the campaign, they wan't to incoporate TV, Radio, Cinema, and other digital outlets, meaning that we'll probably all be sick of the campaign in just a few week or so. Xbox.com is also ging to be involved, as what Microsoft are calling 'the ultimate transformation' will be happening tommorow. What this will actually entail, we don't know, but it's sure to try and attract as many people to the system, expecially after the recent price drops that have gone on around the world. Get ready to see the advertising campaign very soon.
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New Xbox 360 advertising campaign may scare the small children it's aimed at
