Amazon Begins Restricting Certain Games to Prime Members Only

Amazon users residing in the UK were in for quite the shock this morning. Eagle-eyed Amazon members and avid gamers noticed something peculiar...
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    Amazon users residing in the UK were in for quite the shock this morning. Eagle-eyed Amazon members and avid gamers noticed something peculiar when going to purchase certain titles. Amazon.co.uk was apparently restricting certain titles that were sold by Amazon to be purchasable by Amazon Prime members only. Members were still able to purchase the titles without a subscription via third party sellers, but one question remains: Why? As of right now, Amazon has not given a clear answer as to why this change happened, or if this restriction will reach the US, other countries, or even other titles.

    As of right now the only titles that have been noticed to have been affected are the PS4 versions of GTA 5, Rainbow Six Siege and Assassin's Creed Syndicate along with the PS4 and Xbox One versions of FIFA 16, Far Cry Primal, Battlefield Hardline. When trying to purchase any of these titles, you will see a box where the “add to cart” button would be, stating that the game is a Prime exclusive title. While you can simply sign up for a free 30 day trial of Amazon Prime in order to gain the benefit of being able to purchase your favorite game, you shouldn’t have to. We can speculate that maybe Amazon is targeting gamers in order to increase Prime profits, which is quite odd considering members can just go to a trusted third party seller to get the same game. It’s interesting to think about how far Amazon can, and will go with this. Will they block third party sellers from offering Prime exclusive titles? Will they bring these restrictions to the US? Only time will tell. For a brief period of time earlier today, the games were available for everyone to purchase after people began questioning Amazon, but alas they returned. It seems this is here to stay for now, let’s hope this situation doesn’t become as bad as everyone fears it may get.

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  1. 3xTiNcT
    Well that's stupid...
  2. Limpor
    Surely amazon cannot claim exclusivity rights for selling these titles via the amazon prime format without express consent from the developers? Obviously this "exclusivity" isn't valid and could hamper games sales, thus causing legal implications with developers and amazon are essentially trying to sell gamers the right to buy these titles from them.
    1. Salus
      I'm sure they know that lol
  3. Salus
    Most of the time it's cheaper through a 3rd party seller anyway lol this is pointless
    1. Chazay
      20% off of new releases on prime, good deal.
      Salus likes this.
    2. Salus
      New releases is a different story, they also offer that prime now thing where they'll have it delivered to you on release night
      SentryOG likes this.
  4. (-_-)
    I'd expect this for new releases to give prime members an edge over everyone else, which makes sense. This however, does not... Not sure what they are trying to do here.